Franchising and Content Marketing: Larisa Walega

Larisa Walega is the VP of Marketing of Ziebart and joins the show to share how the brand and its franchisees successfully repositioned in 2020, shared helpful information & content, and set up a growth plan for next year. 

Larisa also shares other trends she’s seeing in the automotive aftermarket area, legacy brand marketing, and franchising including refreshing your personas post-covid!

Thanks Citrin Cooperman, Suttle-Straus, and Social Joey.