Episode 872
Franchise Marketing Trends: Dawn Weiss and Jack Monson
August 7th, 2020
38 mins 16 secs
Season 11
About this Episode
Dawn Weiss is the owner of Markonnect Franchise Marketing & Communications. Dawn shares some advice that franchisors need to hear for the rest of 2020 including:
Franchisees are laboratories out in the field with great ideas, some of which already have results that can be shared and replicated. Brands need to stay true to their promise during this time and not lose sight of what endeared consumers to them in the first place. There are no crystal balls in 2020!
Thanks to Social Joey and MFV’s Online Franchise Expo!