Mobile Attribution

The Digital All-Stars are back! Jim Buckley of Valpak and Mike McDowell of Social Joey join Jack Monson to discuss mobile attribution.

The customer journey is getting more complex. How are brands measuring and managing the number of touchpoints needed along that journey to get to a conversion? How are marketers accurately measuring the performance of social media and other key touchpoints?

Jim an Mike agree: "If you're only measuring impressions, you're in the stone age!"

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