Episode 379

How Qdoba Restaurants Handle Social Media

00:00:00
/
01:00:50

January 12th, 2012

1 hr 50 secs

Season 3

Your Host

About this Episode

This week we welcome Allison Shaw, Social Media Specialist for Qdoba Restaurants. Qdoba offers fresh, made-to-order Mexican food. The company operates Qdoba Mexican Grill, the #2 quick-casual Mexican chain behind market leader Chipotle Mexican Grill, with about 500 locations in 40 states. The eateries offer a selection of signature burritos, along with tacos, salads, nachos, and breakfast items. More than 150 of the restaurants are company-owned, while the rest are franchised.
Allison will share how she manages 107k likes on Facebook and 5k followers on Twitter and the social marketing strategies of local Qdoba Restaurants.
http://www.linkedin.com/in/allisonshaw
http://www.facebook.com/QdobaMexicanGrill
Twitter: @qdobamexgrill