Episode 379
How Qdoba Restaurants Handle Social Media
January 12th, 2012
1 hr 50 secs
Season 3
About this Episode
This week we welcome Allison Shaw, Social Media Specialist for Qdoba Restaurants. Qdoba offers fresh, made-to-order Mexican food. The company operates Qdoba Mexican Grill, the #2 quick-casual Mexican chain behind market leader Chipotle Mexican Grill, with about 500 locations in 40 states. The eateries offer a selection of signature burritos, along with tacos, salads, nachos, and breakfast items. More than 150 of the restaurants are company-owned, while the rest are franchised.
Allison will share how she manages 107k likes on Facebook and 5k followers on Twitter and the social marketing strategies of local Qdoba Restaurants.
http://www.linkedin.com/in/allisonshaw
http://www.facebook.com/QdobaMexicanGrill
Twitter: @qdobamexgrill