Marketing to 3 Customer Groups with Larisa Walega

Larisa Walega is the VP of Marketing at Ziebart International. She joins the show today to share strategies for communicating with 3 very different customer groups within any Franchise system.

We also discuss Ziebart's success with Social Media ads for franchise recruitment which lead to last week's Star Award at FLDC from Franchise Update Media!

Thanks Consumer Fusion, AnswerConnect, and Oneupweb.