Marketing & Innovation: Steve Buors and Generative Engine Optimization

It’s the Marketing & Innovation Update for July.

Generative Search or AI Search is shifting the SEO game from getting from a list of results to a single answer to a question.

Steve Buors, CEO and co-founder of ReShift Media is here to answer franchisors’ questions like:

• Is your website traffic declining already due to AI? 

• How strong is your brand’s authority?

• How will all of this change your content marketing strategy?

Listen now on Spotify, Apple, Amazon, and more.

Thanks to Citrin Cooperman, Franzy, Hughes, and Thunderly ⚡