One On One with Edith Wiseman

We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.

Edith Wiseman, President of FranData, is here to share what she sees happening right now in Franchising. Every chat I have with Edith makes me feel smarter!

Today we discuss:

• Definitions of the faster growing franchise brands
• The value of more sophisticated franchisees
• The “happening” sectors and how to spot the next new thing
• Her own goals for sharing meaningful content and staying consistent

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.